This is a user-centric world–which is great because we are all users.

The digital transformation of the business world has given us users easy access to a range of products and services on an international scale. What’s more, the rise of short-term subscription-based models means we can opt in and out of everything from on-demand movie platforms to video conferencing vendors without any damaging repercussions.

As users of these services, we have the business world at our mercy. If our experience of a service isn’t to our taste, if we find it doesn’t mesh with what our peers are using, or if we notice something better has arrived on a rival platform, we can just switch our allegiance.

That’s why some video conferencing companies are starting to embrace our personalized needs and accommodate our inclination to sample all the varieties of the digital marketplace.

Videxio video conferencing, for instance, takes an agnostic approach to video meetings that lets users join a multitude of different platforms with the scan of a QR code. It’s part of a growing trend toward cultivating loyalty by providing access to external competitors.

The Basics of Videxio Video Conferencing

Videxio has its own platform for video conferencing. In fact, it has a few. The cloud-based service runs video through web browsers (with WebRTC functionality that doesn’t require downloads or plugins), traditional desktop clients, hardware-dependent video conferencing units, and on smartphones with its My Meeting Video app. It generates all these possibilities by operating as both a dedicated application and as a service provider platform–it recently announced its intention to merge with Pexip, a gateway specialist that works to connect vendors and platforms.

Basically, you can use Videxio to make a video call, or you can use it to join a video call hosted by another service.

Videxio isn’t, however, obsessed with making sure you use its own video network. It acts as a central communication hub that can bring together external services to better fit your personalized needs. As a gateway service, it is supposed to sit in the middle of your collaboration tools and make sure each endpoint and operation is happily talking to its peers. You can see an illustration of it in action below:

Basically, you can use Videxio to make a video call, or you can use it to join a video call hosted by another service. To make that task easier, Videxio has launched a QR code-based app that lets you join any video meeting with a quick scan.

QR Codes As Universal Video Meeting Keys

QR codes have been with us for a while. They act like the barcodes on the bottom of your grocery items, providing a link to digital information. In the QR world, though, that link takes you to an online platform. What Videxio has done with its new “Scan to Join” app is let you use your QR code to enter a video meeting. Due to its ability to act as a gateway to other video platforms, that Videxio QR code will connect you instantly with a meeting hosted on a few external sources. At the moment it can connect to Skype for Business, Webex, BlueJeans, and Zoom–although you’ll need a premium Skype for Business account and Zoom Room Connector to access those services.

With this agnostic approach, Videxio remains relevant by acknowledging there is no universal vendor in the market.

As we stated in the beginning, Videxio has acknowledged all that consumer choice we users now have at our disposal. Rather than fight it with a silo approach, it expanded its use by letting us embrace outside sources.

We think the idea makes sense. We all have the right to select a video vendor that suits our particular needs, budgets, and equipment, so it’s fair to assume our peers, partners, and clients will have their own unique tastes.

And with this agnostic approach, Videxio remains relevant by acknowledging there is no universal vendor in the market, since video conferencing hasn’t undergone a Blu-ray versus HD DVD confrontation…at least not yet.

Cross-Platform Video Conferencing Is the Future

Under this agnostic approach to video conferencing, it won’t matter what service the callers on the other end of your video meeting prefer. Once you receive a meeting invitation, you can use the Videxio QR code to simply scan in to the appropriate room. You can see how fast it works in the video below:

The ease of the system means you don’t need to know in advance what platform your meeting host is using, nor do you need to know what platform your guests would prefer when setting up a meeting of your own.

This kind of agnostic approach to video meetings is going to become more and more popular in the business world, especially as Bring Your Own Device video calling grows in prominence. We’ve already seen hardware developers like Lifesize produce adapters that allow Apple and PC users to share common display platforms. Similarly, a number of video vendors, including Skype and Adobe Connect, allow meeting guests to access their platforms without signing up for an account as long as they have the appropriate invitation.

Arguably the most successful implementation of this vendor free-for-all is Slack. The collaboration hub gained popularity in part because it allowed integration with external applications and video calling. Its continued growth and its influence on major tech forces such as Microsoft teams is a sure sign that all-in-one hubs like Videxio are the way of the future.

It’s a user-centric world and we users are right to demand access to our own personal preferences…no matter how many we may have.